37: The 3 C’s for Winning Brands with Trading Technologies CMO, Brian Mehta
Today, I’m joined by a forward-thinking CMO for an interesting discussion of Culture = Brand and vice versa. After a successful career at Motorola and other B2C telecos, Brian Mehta joined Trading Technologies to help SHIFT the brand and strategic direction of this B2B company in need of reinvention. Our discussion ranges from formulating a…
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